What are various digital marketing techniques


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Digital marketing is a way to do marketing online through various channels. And as I can see day by day it is improving its techniques and making it more secure. So people can trust the field. In the traditional way of marketing you need to do door to door marketing , you need to distribute templates with newspapers or throw it ahead of the masses house so people can see the advertisement. But now with digital marketing you can do marketing just with a few clicks.

Okay now I will tell what are the various ways to do Digital marketing.And it is broken into many categories like 

  • Search Engine Optimization (SEO) …
  • Pay-per-Click (PPC) …
  • Social Media Marketing. …
  • Email Marketing. …

SEO: SEO stands for Search Engine Optimization. It has a goal to rank higher on Google through creating backlinks.You can increase the traffic to the business sites.To do this you have to find the right keyword first according to search.Then you can work further.

PPC: Pay Per Click refers to the paid advertisement  and also promotes the search engine results.This is a short term type of digital marketing. If you stop paying, your ad will not work on Google or search engine results.

Social Media Marketing: This includes  everything a business does via social media channel.Nowadays everyone knows about social media channels then it makes the marketing so easy for the people who have a business site.

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Email Marketing :As you all know about social media channels, Email marketing is also a most effective technique of doing marketing.This also can be a part of content marketing, providing value to customers and converting an audience to audience to customer.

Email Includes:

  • Create a Sense of Urgency
  • Personalise Your Email
  • Let Recipients Set Their Preferences.