Content marketing is a humongous field and it is not going to stop growing anytime soon.
Businesses are queued up to hire content marketers who can derive the best content strategy and help in increasing their conversion rates.
Content marketing is the future and to be an extraordinary content marketer it is imperative to get a good hang on the marketing content software and tools that help you level up your game and win the crowd.
It is important that you invest in the right marketing content software to improve your business. The only issue is that there is a lot of content marketing software in the market. So, choosing the best one is quite a task.
To make it easier for you, we have formulated the top 5 content marketing tools that can help you thrive in your content marketing game.
Contently is a one-stop solution for all your content optimization needs. It helps you streamline your content ideation, planning, content creation, and publishing content for marketing needs.
Contently also has a bunch of great features including SEO tools, Content Analytics, Content strategy management, etc., that makes it an all-in-one, distinctive content marketing software.
Another most appreciated feature of Contently is that it supports cross-channel content distribution, that is, you can easily integrate Contently with other sales and content marketing softwares to have a smooth content-curation.
Hubspot is an easy and compact content marketing tool. Like Contently, Hubspot is also known for its all in one content marketing service. It assists in creating, planning, and launching content for various marketing campaigns.
Hubspot helps in customizing content according to the audience. You will be able to design workflow, format, prepare, and publish content in your way.
It also allows you to personalize emails based upon the customers’ persona and help you create a targeted set of audience for your content.
Hubspot’s star feature is the drag and drop tool that is used to create valuable landing page content that will attract valuable prospects. It also assists in managing social media content and schedule posts ahead of time.
Content Tools is primarily used to create, plan, publish, and analyze content for marketing needs. It provides exceptional content insights powered by AI. It also helps in automating social media posts and curating content from diverse third-party tools.
Content Tools uses an in-built content editor where you can create your content within the tool. This content editor comes with an SEO indicator that helps you optimize the content for better reach.
Google cannot be ignored when talking about content marketing tools. Google provides numerous tools that prove valuable in creating a top-notch content strategy.
Some of the tools include:
- Keyword planner - is used to conducting extensive keyword research.
- Google Analytics - helps in tracking your content performance.
- Google trends - assists in analyzing the popularity of a higher number of search queries.
- Google search console - helps in monitoring your site’s visibility.
There are many other tools that google provides to substantially improve your business growth and the best part is that all these tools are free!
SEMrush is a content marketing tool that allows you to create content that connects with your audience. Using SEMrush you will also be able to polish and audit your existing content plan for a better reach.
The content audit tool powered by SEMrush helps in acquiring an in-depth understanding of your audience preferences and creating content that improves the brand presence and attracts the users.
SEMrush also assists in generating fresh content ideas with the help of a Topic research tool. This tool consists of all the necessary parameters that need to be considered to generate content.
In the same way, you have a marketing calendar to plan your content, SEMrush Content Marketplace to buy premium content, SEO Writing Assistant to help you optimize your content, and much more.
These are the top 5 content marketing tools that can make your content marketing journey an easy one. Using these tools you will be able to effectively plan your content, optimize your content for your targeted audience, create an everlasting brand presence, and generate more revenue.
Various studies have shown that a business that uses a proper content marketing strategy along with the right tools has a 6x more conversion rate than the businesses that failed to adopt an effective content marketing strategy. If you are a business looking to expand your sales then content marketing is the way.
As said, content is the king. And the king needs to be treated rightly!