Being one of the most important decisions in one's life, choosing which career path to follow has been challenging most of the time. Are you in that stage of your life where you are dealing with this critical decision? If so, are you considering pursuing digital marketing as a career? If the answer is a resounding yes, this piece is a must-read. It will help you get out of the dilemma of whether to pursue digital marketing or not. Everywhere in India you will find so many institutes ranking on the top for best digital marketing course in Jaipur, Delhi, Hyderabad, Mumbai and more however, it is more important to know the career needs of digital marketing.
So, if you are on the fence about it, keep reading as we discuss what it entails. Equally important, we will discuss the benefits of digital marketing as a career. So, without much ado, let's get started.
What is digital marketing?
As the name suggests, digital marketing is marketing goods or services via the internet and other digital channels. As far as the goal is concerned, it is no different from traditional marketing because it is also about reaching as many potential buyers as possible. The only slight difference between the two is the marketer's channels to market the products and services. Digital marketing incorporates various activities, including the following:
- Content creation
- Email marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
All these activities and digital marketing at large revolve around reaching new customers while still maintaining the existing ones.
Benefits of choosing Digital Marketing as your career
Now that you understand what this career is about let's dive into why you should pursue it. You don't want a career that is not beneficial to you because it will be a disaster. These are the various benefits.
1. Rising Demand
Over the last few years, the demand for digital marketing has been increasing consistently. That doesn't come as a surprise since India has more than 460 million people who use the internet. That's not a small figure, and it will only get higher as time goes by. It is a big pool of potential customers that a wise businessperson can take advantage of to increase buyers. One of the best ways of converting them to actual customers is digital marketing. Since every business is thriving to capture it, the demand for the skills set has increased.
2. Flexibility and Diversity
Unlike most professions where you have to deal with a single industry, digital marketing gives you work in various sectors. You can work in any industry, including health, entertainment, education, fashion, automotive, electronics, and accessories, just to mention a few. Besides sectors, the job owner also has various titles to choose from. One can choose to be a publicist, creative specialist, marketer (social media, mobile, content, affiliate, or email), SEO expert, display advertising executive, PPC executive, and e-commerce executive, among other related titles. Such diversity eliminates the monotony that comes with doing the same job over and over again.
Besides diversity, you can do the job from the comfort of your home, as a freelance worker with various organizations or full-time in a single company. You can also work part-time or with a marketing agency. What a flexible work-life such a person has?
3. High Pay
When the demand is high, but the supply is low, the price always goes up. People looking for digital advertising services are pretty high, and the probability of increasing with time is also high. On the other hand, people offering those services are minimal. As a matter of fact, you have the chance to even ask for more if the results are exceptional. Who wouldn't want a well-paying job, especially at times when employment opportunities are scarce? Some people have to tarmac for years before securing a job, leave alone a high-paying one. Others wait for years working somewhere to earn an excellent salary. However, a digital market can enjoy that as soon as he completes the training.
4. Getting a job easily
Many jobs are looking for experienced people to hire. With those demands, what happens to fresh graduates who have the skills but lack the experience? Most of them opt for internships which can either be paid, stipends and peanuts in this case, or absolutely free to gain the experience. Whereas that has been seen as a norm for many years, digital marketing is changing that tradition. It allows the sector's experts to build a portfolio on their own online. Therefore, potential employers get to notice them quickly and hire them shortly after due to their scarcity.
5. No necessary prerequisites
How educated you are may be a non-issue when dealing with digital marketing. That's a luxury some job seekers can't afford, including doctors and teachers. As long as you can see the bigger picture of a situation, be creative and passionate, you are suitable for the job. Therefore, you don't have to spend years in college to acquire the relevant skills. Consequently, you save time and money and use it to do other things.
6. It is an excellent entrepreneurship opportunity
As a digital marketer, being your own boss is more straightforward than when in other sectors. You are at liberty to start a digital marketing agency that could earn you a considerable amount of money. Alternatively, use those skills to promote your business to the extent that it attracts as many conversions and sales as possible. You don't need much capital either, and you know all you need to advertise yourself.
Final Words
Digital marketing and the scope of such a career are no longer new things to you. From what it is to stuff it tackles, almost everything about it is crystal clear. Above all, the benefits of pursuing it as a career are at your fingertips. It has characteristics of the majority's dream job. From high demand to handsome payment, diversity to flexibility, saving time and money to lack of educational background to get started, the career sounds fantastic. Its future also seems bright due to the high chances of increasing the already high demand as time goes by.