Instagram is one of the social media giants. The photo-sharing app has over 1 billion users. Similarly, marketing on Instagram has grown immensely over the years. It plays a vital role for most small businesses to effectively connect with their target audience. It continuously updates its norms, making it safer and more transparent for businesses to advertise. These updates affect the type of content you need to promote through Instagram.
As social media evolves, it’s hard to keep up. To help you navigate the changes, we’ve created a list of our 10 most valuable Instagram marketing strategies for you to follow in 2022. Let us go through these strategies!
1. Tailor your Instagram marketing campaigns to specific audiences
You should know your target audience and what they want from you. Targeting a general audience will lead to a high bounce and low engagement rates. The best way to attract people is by showing them what they want. This is why it is crucial to tailor your ads and posts to a particular audience. This way, you can increase your sales, reach out to more potential customers, and ultimately increase profits.
2. Be creative when captioning your images
Instagram is an image-based platform, so the images you post must stand out. The best way to do this is by adding text at the bottom of the image in a caption or description. There are no rules here, so let your imagination run wild. You can also use hashtags to expand your reach, increase visibility, or connect with like-minded people.
3. Reach out to other businesses on Instagram
It’s not just about selling products on Instagram — you can use it to build connections with people who may become clients or customers down the road. Building relationships on social media is very important for businesses because it gives access to new audiences and customers. And this is especially true for Instagram since it’s primarily a visual platform.
You can build relationships on Instagram by sharing other people’s content, commenting on their photos, using hashtags related to their niche or asking them questions about their work. It’s also a good idea to follow people related to your niche or whose work you admire.
4. Develop a plan for your account, keeping your brand’s aesthetic in mind
Your Instagram feed should be a cohesive and beautiful representation of your brand and business. Take time to develop a creative and thoughtful strategy for what you’re going to post and how you’ll post it.
Differentiate yourself from others with unique content- If there’s one thing that draws people to specific brands, it’s uniqueness. While there is nothing wrong with posting similar content that other businesses have posted, you’ll want to take the time to develop content specific to your brand and your target audience. Furthermore, keep an eye on trends because they are so easy to follow on Instagram, and there are plenty of them every other day.
5. Use an Instagram video editor tool to create amazing content
Creating exciting and engaging content for your Instagram business account can be daunting. However, it does not necessarily mean that you cannot create good Instagram content with limited resources. A good Instagram video editor can ease out your whole content creation process.
There are tons of online Instagram video editors available. They are loaded with features and royalty-free images, and music to help you create the best content for your Instagram business account.
6. Be consistent with your posting schedule
It’s best to stick with a regular posting schedule. Not only will this help you keep up a steady stream of content, but it also makes it easier for followers to find new posts when they come back to your page. If you’re not sure what times are best for posting on Instagram, check out the Insights tab on Instagram for more information about what type of posts gets the most engagement and when people are online the most.
7. Use hashtags wisely
Hashtags are an important part of any Instagram post. People use hashtags across all niches to connect with new people and increase engagement with their audiences. It’s one of the best ways to get discovered by relevant audiences and drive more traffic. So make sure you use relevant hashtags in your captions and your profile. This will boost engagement with your followers and lead to more followers overall.
8. Include links to your website in your bio
People need to know how they can find more information about your products or where they can buy them. Thus, you should include links to your website or other relevant profile pages on your bio. Driving traffic back to your page or promoting related products and services is essential.
Links can be added to the video post description. This makes it easier for users to share your content with others via their profiles.
9. Post pictures that engage with your customers
When posting pictures that showcase your products, don’t forget to engage with your customers! You can do this by asking questions or posting polls in your caption so that people will comment on them. No one wants to feel like they’re being marketed to all of the time, so make sure that you’re making an effort to connect with them as well.
10. Establish trust online
You must show your potential customers that you can be trusted with their money and privacy. Marketing experts recommend creating a strong brand identity through your Instagram profile or page before asking anyone for money or a subscription. Once they develop trust with you, they will keep coming back, even if it’s just out of curiosity to see what else you have in store.
- Create a compelling bio that includes a link back to your website
- Create a call-to-action in each post
- Encourage interaction by asking questions in each post
- Upload high-quality photos that are unique, fun and interesting
- Include hashtags with each post
- Use location tags to connect with local customers
- Post at least once per day and schedule some of your posts in advance, so they go out when you want them to (but not too far in advance)
Instagram has become one of the most powerful social media platforms for businesses and influencers. In the U.S., 80 per cent of online users are on Instagram, and over 21 million posts are uploaded each day. If you haven’t started your Instagram marketing campaign, now is the time to jump on board. You can use the above mentioned Instagram marketing strategies to create an impact.