How Learning Adobe InDesign Can Improve Your Business



Whether you are running a start-up or want to boost the tech for your marketing and design unit, an Adobe InDesign training course might just be what you need.

Adobe programs, particularly InDesign, are made for professional photographers, artists, and graphic designers. Even so, anyone who wants to leverage the benefits of these programs to boost business presence and income can also study them. Not only can you generate publications, magazines, and e-books, but you can also produce awesome business cards and other marketing media to amplify your company visibility.

Though there may be plenty of free resources out there when it comes to making graphics for your business or blog, using professional design software offers incomparable perks that guarantee high returns.

Here’s exactly how learning Adobe InDesign from a reputable training institute can benefit your organization.

It saves you time

InDesign offers a couple of features that will speed up most of your workflow so you can deliver faster. These include:

  • Style Groups – Use paragraphs, object, character, and text style groups to save and reuse throughout your manuscript.
  • Pages – Create and save a page style that you can use repeatedly.
  • Layers – Organize your project by element to keep everything systematized and quickly switch to the document you’re working with.

Moreover, it helps visualize your ideas quickly. If you have an idea, you can use Adobe InDesign and start getting it visualized, instead of writing an email to a graphic artist to describe how it should appear only for it to be sent back looking nothing like you expected. Once you learn how to use this program, you can easily and quickly transform your ideas into viable marketing tools.  

It yields greater quality content for digital and print

Professional designers will attest that the quality of content is impressive in InDesign. Its professional look is superb with its gorgeous layouts and clean lines. There are also different visuals to choose from.

In terms of fine-tuning the text and graphics of copies, the editing capability of this software is very precise. What’s more, it offers users stress-free control within the page and the manipulation of its colors, styling, and typography. This means that you can easily edit your existing marketing materials to add any new information or picture.

It reduces marketing costs

Businesses often allocate a significant amount of money for their marketing budget, with a goal of creating online campaigns and promotional tools that will boost their public profile. But most of this money is spent on outsourcing professionals like designers.

If you or any of your employees know how to use programs like InDesign, you don’t have to have every marketing project done externally. You can create or modify marketing literature in-house, saving valuable resources.

It simplifies collaboration within the team and other Adobe programs

Adobe Creative Cloud allows you to design and share images, icons, type styles, logos, color schemes, and more. Any authorized member with Adobe CC can open and edit files, too.

You can also use Adobe InDesign in conjunction with other Adobe software, including Adobe Photoshop, Illustrator, and Adobe Bridge. If you are creating, searching, or editing images, they can be linked within InDesign, so you can toggle them back and forth between the Adobe programs while working.

For example, you want to create a marketing brochure for a new product or service at your company. After making vector artwork using Adobe Illustrator and adjusting it in Photoshop, you can bring all of it to InDesign for a more stunning output. With InDesign training, you will learn how to import documents, apply changes throughout the copy or page, and prepare it for professional-quality printing.

Moreover, InDesign has a built-in connection to Adobe’s full free font library known as Typekit. With its font export formatting option, you can easily manipulate texts.

If you know how to use InDesign, there is practically no limit to what you can accomplish.

It comes with full Adobe support

Once you become an Adobe member, you’ll receive extensive support. There is also an online community where you can ask questions, learn from experts, find answers, and share your knowledge.

Becoming an Adobe member also allows you to explore other Adobe products on a trial basis, including Adobe Illustrator, Adobe Photoshop CC, and Adobe Premiere Pro. You can even have access to Adobe’s stock photo site, giving you unlimited branding and social templates. Moreover, Adobe Help can provide you with online video tutorials for all its software.

Online marketing is essential in any industry, and if you cultivate this using programs like Adobe InDesign, you can open up your business to a world of opportunities. InDesign training courses will teach you how to create unique, stunning marketing media that don’t just stand out but also embody your company brand guidelines. You don’t have to outsource work to designers, thus saving you time and money.

So if you are up to diversify your skill-set, sign up to learn and master the aspect of desktop publishing using Adobe InDesign with a reputable training institute that teaches you basic to complex topics and assists you in producing professional documents and images using hands-on examples.


Jerrin Samuel is the Executive Director at Regional Educational Institute (REI) in Abu Dhabi. Since 1995, REI has been at the forefront of education by delivering quality corporate training courses in the UAE, helping many businesses and organizations achieve greater productivity and higher customer satisfaction levels.

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