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Marketing is essential for churches as for any other organization. The goal is to make your community understand the mission and purpose of the holy spirit. Having gospel-centered content is vital for church marketing. People learn and grow using the internet through websites, social media, etc. However, what if you could give them something more intentional and transparent? One way to do this is by using videos in your church marketing.
Video content became a trend in 2019 and will no doubt continue in the future as well. The emphasis on videos may seem overwhelming but making video content in 2023 is easier than ever. Apart from professionally captured videos, user-generated content could also be useful for your church video marketing.
As a church leader, you are responsible for boosting engagement, retention, and overall understanding of your community. And all of these are easily achievable if you include video content in your marketing plan. Thus, inspired by videos shared by several churches, we will advise you on some of the most effective video marketing strategies here.
Videos to Encourage to Serve
Sermons include stories that create an emotional connection. They are one of the key videos you can use to promote your church. There are always some members who cannot make it to the church. Recording each message for such people is a great way to keep your community engaged. This will allow members outside of the service to feel involved in your church’s worship.
This strategy is great with the summer approaching. During these months, people usually take off on vacations or have some visitors coming over. This often leads to less church attendance. If you want to keep people active and engaged, try recording your sermons and posting them on your website.
At the end of the series, complete with a call to action to spread the word or volunteer. Give your community the tools to share about your organization through your videos.
Bible Studies
If your member often goes to different cities to do missions, one method to assist them is through online Bible studies. Host weekly Bible studies online and help your missionaries. Equip them with different tools they can use to reach the masses. Make sure to include church graphics though, to make them interesting for newcomers.
Bible studies could also be useful for missionaries around the world. Imagine creating a space where global missionaries can share studies to serve the Gospel outside the limits of your church.
Weekly Pastoral Check-Ins
You are the leader of your church, and people look up to you. Why not take a step ahead in your leadership and have a weekly check-in?
Start by promoting a short video on your website once a week. Speak a word of encouragement to your community. You can even use this to remind your members of the sermon they learned the Sunday prior. Having an approachable leader is important to most people. Creating a weekly check-in where your community can see your face can be an encouraging step ahead in the right direction.
Nevertheless, if you think you cannot do weekly check-ins, consider video podcasts. Simple podcasts are great too but adding a video to your message increases approachability. Many pastors are excelling in the world of podcasts. Have a look at these pastors and encourage yourself to weekly podcasts.
Welcome Videos
Imagine you are new to your church. You will most probably head to your church’s website before heading through the front doors. As you reach the homepage, imagine a greeting with a short video welcoming you to the community. Rather than knowing nothing about the church, you now feel to know at least something.
Posting a welcome or tour video on your website is more than just a welcome in a digital space. It provides a way for people to get to know you before entering the church. You want people to feel comfortable when they visit your church. So, why not create a pleasant digital space too?
Many churches received new members through a welcoming message on AChurchNearYou. Take a look at this church’s video tour as well. Now, go a step further and speak words of welcome to your growing community.
Social Media Videos for Churches
There is no doubt that videos are dominating social media platforms. Whether you are on Facebook, Instagram, or YouTube, videos are the most important content to share. Making the most of this trend will help you reach a wider audience. They ensure that your content reaches as many individuals as possible.
Facebook Live is gathering a lot of buzz in the social media world. Its ubiquitous presence can help your church to bring events to those who are not able to attend. All you need is a smartphone, a Facebook profile, and some permissions before you go live. As the event starts, send a reminder to people to find the live stream and share it with others as well. Have a look at these ideas on how churches can use Facebook Live to enhance their video marketing.
Most of Instagram’s users are under 30. But that does not mean your church cannot have a presence on the platform. Instagram stories give you a unique way to share your stuff. You can share your events, your church culture, or a short clip from the last event. Videos shared as stories are a great way to build trust. You can use free church video templates on PosterMyWall to create compelling videos for your church’s Instagram.
Next Steps
Hopefully, we have mentioned enough video marketing strategies for your church. However, there are still so many things you can do with a video to spread the word about your organization. All the options available can be overwhelming. Therefore, if you are just starting, stick to strategies that cater to large audiences. You can simply start with your Pastor in front of the camera and record an invite for this Sunday.
If you are ready to create a video online for church marketing, head over to PosterMyWall and check out all the tools available. Show that your church is on a real mission, and you will break down walls to get people inside your church.
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