Video marketing is at its peak in 2022, and that is why most companies and small businesses are including video production as an essential part of their digital marketing strategy. While text-based images keep the visitors updated, videos are the key to getting your audience involved and engaged in your product and service.
A 2-minutes video about your product and features could turn a viewer into a customer with millions of likes and views overnight. So, it would be wise to choose video marketing for future-proof branding.
However, video marketing is not easy as it may seem to most people. There are categories of videos that some businesses prefer and some don't. For instance, a product-based business would not use company culture as much as a service-based business would do.
Similarly, product demo videos are not very useful for service-based companies, but they can do great with BTS and testimonials.
One category which is helpful for both product and service-based businesses is explainer video marketing. Explainer videos are not only efficient, but viewers tend to like these videos as they educate, inform and solve most of the queries.
What are Explainer Videos & How it Works?
Explainer videos are animated videos that explain or describe products, services, and concepts to solve different problems of potential customers. In simple words, explainer videos are created to convey a message or information that consumers want to hear.
Explainer Video Company | MotionGility
It educates, informs, decodes, and engages the viewers and helps them make a purchase decision online. There are numerous methods of creating explainer videos, but one of the most popular ones is animated explainer video production. It works like storytelling and keeps the viewer involved.
Animated videos effectively create imaginative characters and bring them to a real-life situation relating to your product or service. People find the videos engaging as they get the solution and are entertained altogether.
5 Video Explainer Stats That Will Surprise You
To understand how explainer videos have transformed a brand's journey in recent years, here are some stats to surprise you.
1) Explainer Videos Help in Decision Making
According to Online Marketing Gurus, 43% of the consumers buy something that they saw in YouTube ads, even when 81% of them watch muted video ads.
Also, 64% of online customers make purchase decisions after watching a video on social media, especially when the videos describe services and product features.
Another report by Wyzowel reveals that 83% of the business agree that explainer videos are effective on their website homepage, and 76% of markers agree that it brings conversions more than any other type of video marketing.
2) Explainers Boost SEO
- The HubSpot report suggests that more than 94% of people watch explainer videos to understand a product or a brand.
- Landing pages containing explainer videos convert 86% better.
This means you can simply boost your SEO by putting an explainer video on YouTube, Instagram, and Facebook, choosing the appropriate titles and keywords.
3) Explainer Videos Get Ranked Higher on Search Engines
You know how Google loves video content, especially when the SEO is done right. However, not all videos rank on Google until the content informs and educates the viewers.
Well-crafted explainer videos as the most potential to make your website appear high on the search results. Here are the stats.
- Dropbox went from 0 to 1 million users in just five years. Yet, on their website, they had just an explainer video along with the company logo.
- Video content is 50 times more beneficial in search results than plain text and images.
4) Mobile Video Consumption
Did you know that by the end of 2022, around 205 million users will watch videos via smartphones? In 2019 this number used to be 187.7 million.
Today's number of smartphone users exceeds 6 billion and is predicted to grow by several hundred million in the next few years. India, the United States, and China have the highest number of smartphone users.
So, if you are creating mobile-friendly explainer videos, chances are you are going to get more customers on your business website. After all, there are many reasons why Instagram and Facebook have become essential for video marketing.
5) Explainer Videos in Email Marketing
For any business, lead generation is the one thing that could transform a business into a brand. However, explainer videos have proven to be more effective when it comes to email marketing.
- Interactive email letters improve the click-to-open rate by 73%.
- As per the Backlinko survey, businesses most often create these types of videos for video email marketing: explainers, how-to’s, product demos, and testimonials.
How to Create Sharable Explainer Videos for Your Business Marketing
Now you know why marketers prefer explainer videos over regular ones. So, if you are looking to create explainer videos for your business, here are some tips for you.
Understand Your Audience
You cannot create compelling video explainers until you understand your audience and their problems. Define your goals and your target audience to sell your product and service.
Once done, you should go through similar social media pages to understand how the audience reacts to the content and what queries they have.
Write it Down
You have all the in-depth research and concept of what your explainer content should consist of. Now is the time to create a script, which is the first step towards a successful video creation.
Have a properly structured script keeping the first 10 seconds in mind. The better your first 10 seconds are, the more people will watch it.
Audio & Visuals
Voiceovers and graphics are the heart and soul of video content. Make sure you choose the best video production tools to create exceptional graphics that not only represent your brand's personality but tell a story effortlessly.
Just like the graphics, voice also matters to enhance the video presentation. A good voice-over emotionally connects the potential customers, and so, you must find the right fit.
Make it Short & Crisp.
Nobody wants to watch a boring video focused on selling rather than sharing information.
Hire professionals who have the skills to create short videos with all the essential aspects, whether the product features, the solution to a problem, or call-to-action. The maximum length of an explainer video should not be more than 3 minutes.
Post Scheduling
Once you have edited the final draft of your explainer video, make sure you create video copies, depending on various platforms and their size requirements. Then, schedule the content using the demographics and age tools of all the popular platforms like Facebook, Instagram, YouTube, and more.
Final Words
Explainer videos are ideal for delivering information that helps brand awareness and ROI positive outcomes. However, you cannot succeed without using video marketing in the ever-changing digital era. Like any other marketing format, explainer videos are too evolving over time, and you must be aligned with the latest trends.
Although you can create with your own equipment, success really relies on your goal and skills and the creatives you choose. However, you can always hire online production companies and professionals to ease up your video marketing.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.