SEO Essentials for Beginners

Gone are the days when SEO was easier, today, due to the introduction of Rankbrain, and changes in the core algorithm, SEO has become more powerful than ever before. Today, creative, aggressive and effective SEO techniques are required to gain great results. Optimizing a website is easy but taking it to the top is difficult because there are multiple factors that play an important role in ranking a website. Let us discuss some SEO essentials to gain good yields –

Title and description

Some marketers believe that both tile and descriptions are of no use, but in reality, they are still important and help search engines to identify and rank your website. So, you must optimize each page of your website and create compelling titles and descriptions. Also make sure your title and descriptions are unique, relevant as well as keyword-rich.

While creating titles and descriptions, make sure you check the competition as well as on-going trends. It will help you to create compelling titles and descriptions that can appear in search results. In other words, it is an opportunity to make your website visible on search engines.


If you want to categorize your content and make it more readable, you need to make good use of headings in your content. Means, you need to use H1 to H6 in your content. This sort of content organization can help your users to understand your website’s content in a better way. All you need to do is to arrange your content in such a way that all the subheadings are arrange in a hierarchy.

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Today, most of the websites fail to attract audiences and the reason is simple, they have ill UX. That is why it is advisable to focus on UX in order to attract and retain the audience as well as improve conversions. In other words, you need to create a powerful and engaging UX design that should be simple and clean. Besides that, you also need to pay high attention to navigation because complex or cluttered navigation can deter users. In addition, you need to categorize sub-menus, many anchor text as well as color choices.

Page structure

Yes, text, as well as images, can play a better role in attracting and retaining customers. Hence, you should always focus on the website’s text and images. Even fonts are also essential to improve the overall experience of users. Indeed, poor font selection can degrade the overall performance of your website.

Internal links

They are highly useful for users to navigate your website. Google’s bots can crawl the website’s internal content. It means that if you post content, you must interlink it.
However, if you are unable to do that, you can use a proven technique of using ‘related blogs.’ It is a great way to improve the overall experience of your users.

These are some of the most vibrant techniques for beginners. They can use such techniques to improve their website’s overall performance. SEO Agencies in Atlanta are highly professional and are provides ultimate results. All you need to do is to choose the best one as per your requirements.

Also Read: A SEO Guide to Higher Ranking Videos on YouTube