Did you know that businesses using a CRM system can boost their sales by 29% and their productivity by 34%? That’s not just nice to have but it’s a game changer. Among the many options available today, two popular options are Salesloft vs Salesforce Sales Cloud. Both are solid tools that can help you close more deals, but have different features.
In this blog, we'll compare Salesforce and Salesloft and settle this debate once and for all. Let's dig right in!
Overview of Salesforce and Salesloft
What is Salesforce?
Salesforce is kind of like the Swiss Army knife of CRM platforms. Founded in 1999, it’s grown into one of the biggest names in customer relationship management. Salesforce gives businesses the tools to handle everything. This includes sales, marketing, customer support and analytics.
What sets Salesforce apart is how customizable it is. It’s perfect for businesses of any size, like a small startup or a massive enterprise. Moreover, there are integrations for just about every tool out there. Salesforce also has specialized solutions for different industries including healthcare, finance, or retail. Plus, you can access this cloud-based CRM from anywhere, no matter where you are.
What is Salesloft?
Salesloft is mostly a sales engagement platform for helping sales teams do what they do best – sell. It zeroes in on streamlining and automating the sales process, particularly outreach. So, it's great for sales teams to connect with leads, track emails, and set up automated follow-ups.
Basically, Salesloft improves productivity by reducing the time they spend on repetitive tasks. It has features like email cadences, call tracking, and engagement analytics. The goal is to build relationships and close deals. So, if your primary goal is to boost sales outreach efficiency, Salesloft might be the perfect fit.
Salesloft vs Salesforce: Similarities and Key Differences
So, when it comes to Salesloft vs Salesforce, how do they stack up? Let’s look at what they have in common and how they are different from each other:
Similarities:
- Sales Focused: Both platforms are for sales teams. They help manage leads, nurture relationships, or track progress to optimize the sales process.
- Cloud-Based: Both are cloud-based which means you can access the tools anytime, anywhere.
- Automation Features: Both platforms offer automation. Salesforce provides workflow automation, while Salesloft focuses on automating sales outreach.
- Integrations: Both platforms integrate with other tools to build a custom tech stack. So, integration isn't an issue if you are already using third party apps. They could be marketing tools, email platforms, or project management software.
Key Differences:
|
Features |
Salesloft |
Salesforce |
|
Main Focus |
Sales Engagement |
CRM |
|
Lead and Opportunity Management |
Basic |
Advanced with full lead lifecycle management |
|
Cadence Management |
Yes customizable sales cadences for automation |
Available through Salesforce Sales Cloud and High Velocity Sales |
|
Reporting & Analytics |
Basic sales performance and engagement reports |
Extensive customizable reports and dashboards across all business functions |
|
Integrations |
Limited |
3000+ Integrations through the Salesforce AppExchange marketplace |
|
Pricing |
Starts around $75 per user/month for basic features |
Starts at $25 per user/month, but higher for more advanced features |
|
Scalability |
Ideal for small to medium-sized sales teams |
Suitable for small businesses to large companies |
Which One to Pick? (Hint: It’s Salesforce)
If you're looking for a CRM that does it all, Salesforce is the winner. Sure, Salesloft is amazing at streamlining sales outreach and boosting productivity. But Salesforce’s versatility and scalability make it ideal for most businesses. Here are a few more reasons why Salesforce takes the upper hand:
- Salesforce is consistently ranked as the world’s #1 sales platform.
- Einstein AI offers advanced segmentation with AI-powered insights.
- Price starts at just $25 per user/month, with a 30-day free trial available.
Overall, Salesforce can do everything that Salesloft does along with much more. Plus, it grows with your business, making it a long term solution!
FAQs
Q. Is Salesloft better than Salesforce for sales teams?
It depends on your needs because Salesloft is for sales outreach. But Salesforce is basically a CRM that covers all areas of business.
Q. Can I integrate Salesloft with Salesforce?
Yes, you can integrate Salesloft with Salesforce to combine the best of both worlds.
Q. Which is easier to use, Salesloft or Salesforce?
Salesloft is simpler and more intuitive for sales teams. Salesforce is also user friendly but requires more training
Q. Can Salesforce handle customer service needs?
Yes, Salesforce offers a complete customer service module. You can manage support tickets, case management, customer interactions and more.
Summary
When it comes to choosing the right CRM, it’s all about understanding your business needs. Salesforce is a powerhouse with a complete set of solutions. It works for various departments, industries and business sizes. In short, it's an all-in-one platform for all organizations.
Contact PixelConsulting, if you're looking for a Salesforce expert. They can guide you through Salesforce implementation and make the most of its features. Get in touch now, whether you’re new to Salesforce or looking to optimize your current setup.