A Comparison between Top 4 Marketing Tools in the Market


Social media has a powerful place in society with billions of users using various platforms to communicate with others, become friends with like-minded people, promote themselves and their businesses and create a good customer base. Users spend hours of their time every day on various social media platforms of their choice. While some prefer Facebook, others opt for Instagram or Twitter. But each of them uses WhatsApp to stay in touch with loved ones and to get updates related to their workplace. But for a small scale business, promoting the brand on various social media platforms and investing in each of them is not feasible. It is important to have a proper marketing strategy so that enterprises can reach their target audience without too much hassle. In this post, we will present a comparison of the top 4 marketing tools so that enterprises can make the right decision and choose a platform that suits their requirements.


There is no denying the extent of Facebook in lives. It is undoubtedly one of the best marketing platforms available with the most diverse audience. Though we can find users of all age groups, the most number of active users are aged between 25-34 years followed closely by users aged 35-44. The ratio of genders is more or less balanced in both instances. If your business is aimed at those age groups, Facebook would be a great marketing tool. Create a page and add the details about the business. The brand logo, address (with map), contact number, list of products and services, etc. will make the page customer-friendly. Use Facebook ads, boost posts, and share the page among your customers to reach a wider set of the target audience. Integrate with your business and allow customers to purchase directly from Facebook. Enterprises can also directly interact with customers using Facebook Messenger. Though creating a page is free, using ads and boosting posts are paid features and have a time limit after which enterprises will need to pay again to promote a post.


A free app with free to use features and zero-ad policy, WhatsApp is a hot favorite among users around the world. The app currently has more than 1.5 billion users and is the second most used in the market after Facebook. Around 50 billion messages are shared through the app each day and there is a high level of customer engagement as around 90% of the messages are opened within three seconds after receiving the message. Developers have released WhatsApp Business app exclusively for enterprises to communicate with their customers on a one-to-one basis. Enterprises can use WhatsApp API integration and request early access to use the app through a cloud platform. This enables them to automate responses, send bulk messages, and streamline their customer service. Though there is WhatsApp Price for using the app through API integration, the cost of messages is quite less when enterprises choose bulk message packages. It is a feasible and cost-effective option for large scale enterprises. WhatsApp Business through mobile phone app can be used for free by small and medium scale enterprises. Set Quick Replies and greetings, label contacts to categorize them for better customer engagement, use the secure end to end encryption for a private chat, use broadcast lists and groups to send messages to numerous contacts at once.


Owned by Facebook, Instagram is a famous app among the young. It has more than 1 billion active users who scroll through numerous images and videos. Instagram is an attractive platform where visual content takes precedence over text. A good portion of the users is aged between 13 and 17 (13 is the minimum age required to create an account with Instagram). More than 70% of the users belong to an urban and suburban category and the percentage of female users is comparatively more. If the business is aimed at young females, Instagram is no doubt the best place to focus and build an audience. Create Instagram Business account, send personal messages to users, share attractive videos and images related to the product, organize giveaways, etc.


Twitter is the go-to place to know more about the latest news and trending topics across the globe. Twitter has around 330 million active users, including it in the list of top marketing platforms. Though 36% of Twitter users are youngsters, the platform is used by users from all age groups. Using hashtags, trending topics of users’ interests promoting the brand using Twitter promotions, etc. are some of the ways to reach the audience on Twitter. The decision has to be made based on various factors such as the type of the business, geographical location, age group, preferences of the target audience, specific goals of the business, etc.