Premium tequila brands like Clase Azul have gained immense popularity over the years for their unique flavors, premium quality, and iconic handcrafted ceramic bottles. From its humble beginnings in 1997 to becoming a global brand, the story of a brand like Clase Azul is a fascinating one. In this article, you will take a closer look at the story behind a brand like clase azul tequila and explore what makes it stand out from other brands.
The Early Days of Clase Azul
The brand was founded in 1997 by Arturo Lomeli, a Mexican artist and tequila aficionado. Lomeli was fascinated by the rich history and culture of tequila and wanted to create a brand that would showcase the best of Mexico. He started experimenting with different blends and eventually came up with a unique flavor that would become like Clase Azul.
In the beginning, it was a small-scale operation, with Lomeli and a small team of artisans handcrafting each bottle in a small workshop in Mexico. However, the quality and the beautiful, handcrafted bottles quickly caught the attention of tequila enthusiasts, and it started to gain a reputation as a premium brand.
The Making of the Tequila
Its commitment to quality and tradition sets the brand apart from other brands. The tequila is made using only the finest blue Weber agave, grown in the highlands of Jalisco, Mexico. The agave is harvested manually and cooked in traditional brick ovens for 72 hours. This slow cooking process gives it its distinctive flavor.
Once the agave has been cooked, it is crushed using a tahona, a traditional stone wheel used to extract the juice from the agave. The juice is then fermented using a proprietary strain of yeast, which gives it its unique flavor profile.
After fermentation, it is distilled twice in copper stills before being aged in oak barrels. The aging process is vital to the flavor, and the brand offers a range of different aging options, from unaged blanco to the rich, complex flavors of the ultra-aged extra añejo.
The Art of the Tequila Bottle
One of the brand's most distinctive features is its iconic handcrafted ceramic bottle. Each bottle is made by hand by a team of skilled artisans in Mexico, and all bottles are different. The bottles are adorned with intricate designs and vibrant colors, making them not just a vessel but a work of art in their own right.
The bottle has become synonymous with the brand, and it is not uncommon for collectors to display the bottles as art pieces in their homes. The brand has also collaborated with several artists over the years to create limited-edition bottles, further cementing its reputation as a premium brand with a commitment to art and culture.
The Rise as a Global Brand
Despite its commitment to tradition and craftsmanship, the brand has been fearless in embracing innovation and expanding its reach. In recent years, it has become a global sensation, with its tequila available in over 40 countries worldwide.
Its success can be given to its marketing strategy, which focuses on creating a luxury brand experience for its customers. The brand has partnered with high-end retailers and restaurants to showcase its tequila and has created immersive brand experiences, such as the Clase Azul Tequila Train in Mexico.
Conclusion
The story behind the brand, clase azul tequila, is a testament to the power of tradition, innovation, and art. From its humble beginnings as a small-scale operation in a Mexican workshop to becoming a global brand, it has maintained its commitment to quality, tradition, and creativity. The unique flavors, combined with its iconic handcrafted ceramic bottles, have made it stand out in the crowded market.