Search engine optimisation (SEO) is an essential part of any business’s marketing strategy, as it allows you to rank higher on search engines than your competitors, which leads to more traffic and sales. However, the SEO industry is in a constant state of flux, meaning there will never be a handbook that covers all tactics; Google changes its algorithm constantly. If you’re a small business owner, SEO becomes even more strategy because of limited resources, but that doesn't mean it’s impossible.
Subscribe to SEO Blogs
A great way to learn about all of the latest SEO best practices is to subscribe to reputable SEO blogs, which are written by industry experts. A few fantastic SEO blogs include:
- Moz Blog
- Search Engine Land
- Semrush Blog
- Search Engine Journal
As well as the information hubs above, you will find individual experts making waves in the industry. For example, Stephan Spencer has a personal blog that’s packed full of useful insights, opinions, and crucial advice for improving your SEO strategy.
Read Breaking Industry News
You will never have time to read every single piece of SEO industry news, so you’ll need to choose wisely to avoid overwhelming yourself. Put some time aside to find one or two news feeds, and follow the RSS feed. However, when you’re making your choices, make sure you verify news sources first. After all, there’s zero point in following a non-credible news source.
Follow the Google Search Central Blog
According to statistics gathered by Oberlo, Google monopolises 93.37% of the global market share, which makes them the undisputed champion of search engines. Naturally, this means that there’s no better place to stay updated on SEO practices than Google. In particular, you can keep updated on the Google Search Central Blog.
Follow Thought Leaders on Social Media
As well as being key to your marketing efforts, social media platforms are a great place to keep up with industry news. In particular, LinkedIn and Twitter have a rich population of SEO experts spread across a range of different niches. Once you've clicked follow, you will see every update about webinars, podcasts, and YouTube videos.
Like anything else online, always make sure that you verify SEO news picked up from social media, as the last thing you want is a misinformed strategy.
Allow an Agency to Take Over
If you’re struggling to keep updated on SEO best practices while managing other small business responsibilities, it makes sense to use a third-party business to take care of your SEO efforts. By using an SEO agency Essex, for example, you’ll have access to an award-winning team of SEO experts that will stop at nothing to see your website rank above your competitors.
Dominating the search engines is an important part of your marketing strategy, as it allows potential customers to see your business first. However, keeping up with the ever-changing world of SEO is challenging, but you’ll find it much easier if you integrate the above practices into your business routine.
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