API are software interfaces that offer services to other pieces of software. One can define it as a process where a couple of computer programs communicate with each other. Instagram has gained huge popularity lately, especially in the last decade; otherwise, Facebook was the king. Since it launched, it has changed the whole concept of social media networking. The Instagram API developed in the last few years, which enhanced the overall user experience.
Earlier, the whole process of connecting with customers involved a huge amount of human resources, time, effort, long pauses, and misunderstandings. Customers used to face lots of problems when having issues with their products. Just check any app that provides services and compare their customer care turn-out times now! Surprised! More is waiting! Remember the messages that apps keep sending when you check for random products with better discounts and varieties. It was impossible without these APIs. The list of benefits you gain through these APIs continues to grow with every passing day. Let's explore more in the remaining section.
Usage of Instagram AI
The Instagram API allows third parties to use the Instagram interface for their business. It has become very popular in the UAE. In UAE, the Instagram Graph API connects the app to Instagram features and functionality. The most popular Instagram API till 2018 was the Public API. Later it got replaced with two new APIs- Graph API and the Basic Display API.
Instagram creators can use Instagram Graph API to manage their presence on Instagram. It includes finding hashtag photos, getting basic data on other businesses, and finding mentions. The Instagram Basic Display API helps people to import their media from Instagram and connect their Instagram profiles with third-party apps.
If we check the recent trend, API has expanded in all the platforms and is still growing! Can you name any platform that is working without API? I am sure you can't!
Business and creator account holders can use Instagram API in many ways to improve customer engagement and grow their brands. In UAE, you can find several usages of Instagram API. Check these examples but remember you should work on your SEO simultaneously.
1. Automatic Support
The Messaging API, which belongs to the Instagram API family, allows the creator to automate their customer support. Without logging in to the app, the creator can reply to DMs and respond to comments. It also helps in responding to customers quickly and accurately.
The creator can reply to 80% of customer queries through the Instagram chatbot. The bot will transfer the chat to a live agent if the question is difficult. The agent will answer the questions. With this, the companies in UAE can respond to customers quickly and around the clock. The business will see improved agent productivity and reduced operational costs.
2. Schedule Posts
With the help of Instagram Graph API, businesses in the UAE can manage their presence on the app more effectively. The creator can schedule and view tagged posts and other business profiles. With the Instagram API, brands can schedule and publish single photos or video posts to their Instagram feeds.
3. Track the performance
With Instagram API, the creator can draw information on the performance of the posts. The creator can also improve the posts when required. The Instagram API also provides information on followers' demographics, hashtag data, and mentions.
4. Re-engaging with customers
In UAE, the Instagram API can share updates on new products or services launched. They can also share the invitation to various events and notifications of future sales and offers. The API also allows you to send messages to users previously engaged with the business account. The brand can use the API to inform the users about the common bug reported by many people. Through Instagram API, the creator can also improve their response time to a customer inquiry.
5. Identify Trends
A new campaign can only start after identifying the trend. Instagram API will help the creator to know the people before the new campaign. For higher engagement, the Graph API will first identify the trends and build a campaign around them.
6. Shopping Experience
Instagram API helps the brand to improve customer shopping experience in UAE. More information with the customers is shared through features like Quick Replies, Ice Breakers, and product templates. Through the Instagram API, the customers get all the brand information. The user will not have to switch platforms to talk to the brands.
7. Social Proof
Instagram hashtags have an important place—consumers and creators tag brands and hashtags in their posts. In UAE, the Instagram API can track mentions, hashtags, etc. It can also draw some images from certain hashtags. The creator can then share the information and pictures on their Instagram page. This is how the creator can use it as social proof. You can use Instagram Graph API to perform competitor analysis and improve the marketing plan.
8. Multiple languages
Instagram Messaging API can help the creator speak with the user in multiple languages. Only conversational AI platforms are needed. It will help in increasing the number of followers. Hence businesses in UAE will benefit.
Wrapping up
For companies and creators, Instagram is one of the best networking platforms. The Instagram Graph API gives business accounts to moderate comments on their posts. Without logging in to the app, the brand can turn comments on the post on or off. The brand can also hide or unhide comments. The brand can improve its social media relationships through Instagram API. Instagram API helps businesses in the UAE to expand their reach and engagement. With the advancement of Instagram API, businesses in the UAE are reaching new heights.
API excel when it comes to instant replies to your clients, solving their queries, getting instant information, and sending direct messages to targeted audiences.
Remember, you need to start with the technology at par to grow at pace. API is the new normal now, and you need to use it at your best to get the most out of it.