Planning an event is not a walk in the park. Whether it is a product launch, fundraiser, annual corporate party, conferences or webinars, you will need to plan every small nuance that can make or break your event.
And it makes it even more difficult with demanding audiences. You want to score leads as much as possible, so here are 5 tips on planning your event that satisfies and engage even the most demanding audiences out there!
1. Sending Out Personal Invitations
Regardless of who your target audience is, giving out a personal invitation can be a valuable way to secure attendees, engage the demanding audience, marketing conferences and generate excitement about your event.
Guests who get personal invitations are more likely to reply yes, even if they do not yet know you or your business.
And sometimes email is not enough. You can send out a physical invitation accompanied by either a phone call or a personal note to your network, target audience, as well as high-profile guests that you do not know but hope will attend.
If you’re planning a large convention or symposium with hundreds of attendees, then personally inviting each will not be feasible. However, a few personal invitations can go a long way.
Personal invitations can bring out the best of your events marketing efforts.
2. Complement Your Event With Techs
In this modern-day, checking into an event with pen and paper doesn’t leave a good first impression. Not only is it inefficient, but this outdated check-in process is a poor reflection of your brand.
You want your attendees to feel that they will learn new lessons and expand their knowledge if they attend the event. And ditching the old ways can prevent them from getting disappointed and walking away.
There are various tools which can help polish your check-in via smart tech:
- FACE RECOGNITION: A relatively new tech, this check-in tool scans the attendees’ faces rather than tickets for fast and seamless check-in.
- RFID TAGS: These are chips embedded in name badges or wristbands to allow attendee tracking and simplifying onsite interactions. From a simple “one wave” check-in process of providing personalized suggestions in real-time, RFID offers the perfect onsite control.
- WIRELESS TECH: In order to establish foolproof connectivity across venue facilities including the outdoor facilities, you can use advanced wireless tech solutions such as 5G, mesh networks, and wearable.
3. Mobile Apps
An event mobile app is nothing new. However, they have become a must-have for organizers and attendees alike.
Mobile apps are an effective way to enhance your audience engagement— allowing them to make agendas, receive alerts for important sessions or updates and find answers to basic questions.
Ensure that your app includes everything that your audience needs from maps of your event venue to FAQs. Essentially, all data and information should be at their fingertips in order to keep up with their demands and get the most from your events.
4. Offering Free Stuffs
No one has ever said no to free stuff. And giving out free and relevant freebies is always a nice idea to engage and capture even the most demanding audiences.
And you do not need a huge budget to give free stuff, a branded pen or power banks will definitely do. You can even offer discount coupons for your services and products.
Your attendees will surely go home with a satisfied smile and might even spread the news about your company’s generosity.
Most attendees will appreciate receiving additional presentation slides, handouts, recommended reading or any other materials which may have been referenced by the presenters.
Follow-ups are an excellent opportunity to share that info and extend a thank you message to those who have attended.
In addition, follow-up mailings and emails are also an excellent way to get feedback about your event via mailed form, online surveys or email comments. This sort of feedback can help you determine where you succeeded and where you fail, allowing you to improve your planning process for your next events.