With millions of people logging onto different social media channels every day, you can’t afford to ignore these platforms when establishing and building your brand.
Since Facebook, Twitter, Instagram, LinkedIn, and other platforms have millions of followers and account users, your presence and activities on these channels allow people to know your brand. Because of this, you can boost awareness for your company and stay on top of your competition.
Trusted branding experts from the UAE also say that building awareness on social media leads to positive brand equity. When people are familiar with your company or product, the chances of them becoming repeat customers will be higher. They will probably recommend you to others, as well.
Lastly, you can easily build a deeper connection with your audience on social media. You can do this by simply engaging with them when they leave comments or comments on your posts or when they reach out to you via direct message.
Crafting Perfect Brand Content for Social Media Marketing
If brand awareness and customer engagement and loyalty are all important for you, you need to prioritize sharing brand content on social media.
Brand content is any type of content that you create. These are also items that you post or share on your website, social media accounts or pages, and other platforms under your brand name.
Brand content helps boost recall and recognition. Because of this, you need to focus on creating and sharing this type of content on social media.
To ensure your brand content meets the mark and enables you to harness the key benefits, follow these tips for creating and sharing them:
1. Focus more on your audience and less on your brand and product.
Traditional online and offline marketing calls for content that mentions your brand or product. Brand content means creating messages that focus less on your company and more on what you offer.
Brand content, therefore, is more informational, educational, and entertaining in nature. They should be items that your audience is interested in.
To create content that resonates with your audience, research, and think about topics that will catch their interest. These may include problems that they often face and have difficulties overcoming, things currently trending among your target market, and subjects that will make them stop and think.
Additionally, remember to avoid adding too many branding elements to your content and posts. This means doing away with cheesy titles, keyword-stuffed posts, overused hashtags, and brand-y lingo. These elements can easily turn off your audience.
If you want your audience to be interested in and take your content seriously, be authentic in your messaging. And always focus on their needs and preferences.
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2. Capture the attention of your audience within the first few seconds.
When writing an article for social media marketing, make sure you catch the attention of the reader immediately.
If you are writing an article, lead off with an inviting headline. As much as possible, use numbers and keep it short. Also, include power words to create interest.
Craft the headline in a way that you share your value proposition right away. By doing so, you will convince the readers that are missing out on something valuable if they don’t read your article.
Images also capture the eye of readers immediately. As such, add a relevant photo or graphics to the text.
3. Don’t forget about context.
Many brands have suffered from various kinds of repercussions simply because they shared posts at the wrong time or failed to consider important events and the opinions and circumstances of people.
Keep in mind that once you post something, people will share it. As such, it is highly likely that it will be read by thousands of people in different parts of the world.
If you post or share something during inappropriate times, they might be re-shared and understood for the wrong reasons.
To avoid this issue, while planning your content and social media marketing campaign, establish where each piece of content should go live and tailor it according to the social media audience. By doing so, it will make sense wherever and whenever it is seen.
4. Use visual elements.
Whether you are publishing articles or sharing posts, ensure they capture the attention of readers by always adding visual elements.
Visual elements make your post more interesting to your audience. Additionally, they drive people to spend more time reading or poring over your content, thus making it more likely that they will comment and share.
They also play a key role in helping you establish and share your brand style.
Charts, graphics, pictures, embedded videos, gifs, and memes are the usual visual elements you can add to your posts.
Infographics make for great pieces of content as they blend text and visuals effectively. They also always capture the eye of readers almost all the time. So make it a point to create and share them from time to time.
Also Read: 7 Digital Marketing Strategies for Beginners
5. Keep social media posts short.
Most social media channels, such as Facebook and LinkedIn, do not have character count limitations. However, it doesn’t mean you should write long-form articles and share them as posts.
If you do, people may be put off when they see lengthy content from you. As such, don’t try to be too wordy with your posts.
Before posting something on social media, ask yourself if you can make the content more concise. Additionally, try using words that are shorter and easier to say.
Lastly, if you are adding a link, use a link shortener so it won’t take up space and character count.
6. Use a writing style that shows off your brand’s personality.
Whether you are creating content or social media posts, make sure they all reflect your brand identity.
Your content should have the same tone of voice, worldview, and attitude that you reflect in your branding. As such, ensure you keep your brand guidelines when creating them and sharing posts on social media.
Also, be consistent in incorporating your brand personality on all your posts. Keep in mind that people respond better to content they perceive as being genuine. Avoid forcing a tone or style that does not fit you and your guidelines since this will appear inauthentic.
Whether you are starting your business or want your established one to gain more recognition, you can achieve these goals and more when you always create a brand content ideal for social media.