Websites are great marketplaces to sell products and services. Some websites are B2B (Business to Business) and some are B2C (Business to Consumer). Depending on the nature of the business and the client the site varies and so do its needs.
To make sure your B2B site performances well, the choice of an e-commerce platform and the right plugins becomes crucial. In this article, we have listed 5 plugins for B2B businesses that you need to try out. These plugins can help you improve customer experience that will, in turn, improve your sales.
But first, let’s see what plugins are all about.
What are plugins?
Plugins are groups of code that improve the working of software by attaching to it. That is why it's called a plugin because it plugs into existing software. Some platforms refer to plugins as extensions, some as modules, and some as apps.
While there are technical differences among all of them, they are used interchangeably in many places. Platforms like WordPress, PrestaShop, Magento, BigCommerce, etc. offer plugins that you can use to enhance your B2B site experience.
While the use of plugins and e-commerce platforms is becoming easier with time, it's still not very intuitive to many. For that matter, you can consider outsourcing to an external company to work on your B2B site. Outsourcing offshore is the cheapest option out there and e-commerce development in Dubai, India, Malaysia, and the Philippines is rising in popularity these days.
5 B2B website plugins to boost sales
Below are 5 plugins we think are worth trying. We have picked the best ones from the best e-commerce platforms. We have made it sure the list has variety and that you know the best plugins from each platform.
1. WooCommerce Tiered Pricing
Do you wish to set specific pricing for certain orders and users? Do you wish to raise your sales by introducing wholesale discounts? If so, you can do that through the WooCommerce Tiered Pricing plugin. You can easily set minimum and maximum order limits so that the customers can enjoy tiered prices and you can get your sales up!
You can choose to keep options open or enforce order limits. Open orders allow the customer to order outside the defined order limit. In the case of open orders, the plugin assigns the standard amount to the orders if they are outside the set limit.
You can also choose to enforce a limit of a maximum and a minimum order. E.g. A limit that the customer cannot order below 50 products. Through the enforce feature, you can force certain limits to make sure the customer buys a certain number of products and that you make a certain number of sales.
Cost: You can get the plugin for just $99 annually.
2. PrestaShop B2B and Wholesale Module
With a Prestashop B2B module, you can add variety and improved functionality to your B2B website. The PrestaShop B2B and Wholesale Module is a great option offered by the platform. It lets you handle both B2B and B2C customers. It is an all-in-one solution that allows for an easy quotation management system and comes with a quotation button.
You can use the quotation button for specific categories, products, and customer groups. You can also add a hide price feature, an add to cart button, and let customers submit quotations for mentioned prices. You can adjust prices and send cart links to convert a quote into an order.
Another feature is the redirection after login, logout, and registration. You can also choose to exempt certain customers and custom groups from tax with this module. You can add a tax exemption form as well so customers can send in their exemption requests.
As a B2B business owner, you must have seen that certain products are not suited to certain customers. This plugin makes that easy by restricting access to pages, products and categories for certain groups.
Cost: Charges vary from $89 to $167 depending on your choice of the package.
3. Smart Search and Instant Search App by Shopify
Google has made our lives easier through it’s fast, efficient, and reliable search options. You can make use of the same idea by making the internal search options on your site easier and convenient for buyers. The Smart Search and Instant Search App offer faster searching on a website providing suggestions as customers type initial letters. E.g. if a customer types "sh", he will get suggestions like "shirts", "shoes" etc.
The app is trusted by giants like Phillips, National Geographic Channel, Mediamarkt, Durex, and Metro Goldwyn Mayer. The app offers:
- Fast searching
- Smart recommendations for both cross-sell and up-sell
- Fast indexing
- Customization using CSS and HTML languages
- Customer reminders about recent searches to save the customers time and improving his experience
Another great feature of this app is its integration. You can connect it to handy apps like StoreFront apps, Currency Convertors, Wish-listing, Product Reviews, etc.
Cost: The app comes in a free as well as in a paid version.
4. Beeketing by WooCommerce
In the age of AI and automation, WooCommerce doesn't fall behind. The Beeketing plugin integrates with WooCommerce seamlessly and brings along many powerful extensions to boost a site's performance. It allows for recommendation sliders that are personalized, to cross-sell products on all pages.
You can also send follow-up personalized emails to customers automatically. A great feature of this plugin is the Advanced Customer Segmentation that lets you start campaigns based on customer data. The key features of the plugin are as follow:
- It connects easily with your store
- You can send personalized emails, product recommendations
- Use cart countdown to encourage the customer to complete the order
- Real-time analytics and reports to manage campaigns
Cost: It’s available in both free and premium (paid) versions. The paid version varies from $19 to $30 for each month.
5. Quote Ninja by BigCommerce
Here is a Quoting app from BigCommerce which is a leading e-commerce platform. It lets customers make their quotes using your storefront. With the app, the sales representative can create, view, and manage quotes through a centralized dashboard. Sales Representatives can also convert quotes to order in just a click!
The key features of this app include:
- Fast quote creation for customers
- Centralized dashboard to track, view, create and manage quotes
- Seamless checkout experience from a quote for a customer
- Allows API (Application Programming Interface) integration
The app is completely integrated with BigCommerce and it allows PDF Quote creation along with file attachments.
Cost: The starting plan is from $75 a month
Conclusion
In this article, we went through 5 plugin options that can help you upgrade your site’s user experience and functionality. Different platforms provide different options like the WooCommerce Tiered pricing and the Beeketing plugin that allows you to set wholesale discounts and offer personalized experiences to clients.
The Smart Search and Instant Search App by Shopify offers a smart and quick internal search experience. On the other hand, the PrestaShop B2B and Wholesale Module lets you manage both your B2B and B2C customers and the Quote Ninja plugin by BigCommerce offers the best quote management system.
In the end, it comes down to your specific needs, aims, and outlook. The nature of your B2B site is also an important factor so make sure to take your business into account, break down what you need, and do thorough research.
We hope this article was beneficial. Do check out more articles on our site to stay updated!
Read the new published guidelines for Write For Us Business category at Grass Desk official website.