According to many blogs, 80% of Instagram users follow brands. Thanks to social networks, companies and entrepreneurs have the possibility of communicating free of charge on their products and services with a specific target in order to develop their activity.
To gain visibility via social networks, you must create and share content regularly.
In this article, we focus on the tools to create engaging content and manage your Instagram posts.
This social network has become in no time an essential social platform and all the more among young people. Users below the age of 25 spend more than 32 minutes a day on Instagram.
To best optimize Instagram's potential, here are my top 5 content creation tools that will improve your online visibility on the internet in 2020.
1- CANVA: Create beautiful images for your stories and posts on Instagram
Canva offers you a base of predefined and modular templates to create impactful visuals! This tool helps you to assemble images and text to create posts on Instagram.
Whether on desktop or on the mobile application, using Canva remains very simple. You easily create original images and publications without being a design professional.
You can, of course, start from an empty template and compose your own creation.
What I like about this platform:
- It is available both on the computer (PC, MAC.) and on mobile (Android / iOS);
- The formats and sizes of the visuals are predefined and adapt directly to Instagram formats;
- It is also useful for other designs and documents: flyers, CVs, leaflets;
- Creation is simple and intuitive;
- The free version allows you to do a lot of things.
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2- The GIPHY Application: Access thousands of Gifs on your mobile
Gif is an animated image to illustrate a situation with a touch of humor. Generally, some social networks like Facebook give the possibility of directly sharing a GIF via the interface.
The Giphy application gives you access to millions of GIFs of different forms to associate with your publications. You just have to save them on the media space of your phone and then publish them on social media channels as well as on Instagram.
It's a way to capture the interest of your audience by adding a touch of humor to your publication.
What I like about the Giphy app:
- The app is 100% free and WITHOUT advertisements;
- There are different formats of GIFs;
- It is very practical to quickly illustrate the information that you want to share with your audience.
3- ADOBE LIGHTROOM: Edit and embellish your photos like a pro
Adobe Lightroom is one of the most used software in terms of Photo editing. It, therefore, seemed essential to list it among the top 5 applications for Instagram. Adobe Lightroom allows you to make several changes such as cropping the image, brightness, color contracts, etc. You can play with many parameters to obtain a photo consistent with your Instagram style and feed.
Tips: It is important to keep visual consistency on your Instagram feed to make it attractive. For that, I advise you to define your own graphic style and to try to follow it as much as possible on your photos (brightness, the predominance of certain colors, etc.). Adobe Lightroom is a good way to bring a common style to all of your images to give soul and style to your Instagram account.
What I like about Adobe Lightroom:
- The mobile application of Adobe is very easy to use;
- Basic photo editing features are free;
- Instagram formats are predefined.
4- STORY REPOSTER: Share with your audience the stories that particularly marked you
This application allows you to repost an Instagram story that you want to share with your audience. What is very interesting is that Story Reposter automatically mentions the author of the original post. You, therefore, respect copyright. You simply share with your audience the stories that you liked.
If you hesitate to repost content that is not yours, remember that your audience will fall on it no matter what. As much as it comes from you!
You can also use this tool to save the stories that inspire you on your phone.
Tips: I still advise you to continue creating your own content in order to bring more value to your audience and especially your point of view.
What I like about Story Reposter:
- You stay present on your social networks by sharing content that could interest your audience;
- You can save the stories that inspire you on your phone.
This tool allows you to create Time-lapses, i.e. accelerated videos directly from your smartphone. The stabilization technology of Hyperlaspe makes it possible to erase the shaking and to have a "cinematographic" rendering. With this application, you can choose the speed of acceleration of your video.
Tips: Visual communication is very popular today. Hyperlapse allows you to create quick videos to give an overview of a lived experience, to teaser a new product or even show the backstages of your business. Time-lapse video is a great way to quickly grab your audience's attention by giving them maximum information in no time.
What I like about Hyperlapse:
- The stabilization technology makes it possible to have videos with little shaking;
- You can choose the speed of acceleration of your video;
- This application is very easy to use and without advertising;
It is an application created by Instagram and therefore perfectly adapted to the Instagram format.
The Bottom Line
If you are using any of the above tools, you need to filter in the costs in your social media retainer. You might say that all the tools mentioned above have free versions. However, the features and functionalities of free versions are quite limited in nature. You will have to pay for unlocking all the features. A leading social media agency states that using tools can make a marked difference in improving your digital performance. As a brand or an agency, your aim should always be to automate your processes to improve efficiency.
Also Read: 7 WAYS TO MAKE YOUR INSTAGRAM ADS STANDOUT!