Marketing professionals who practiced traditional ways to advertise or promote a brand have now shifted to the digital world. Digital marketing has now become a trend, and many are clinging into this practice to increase awareness of their brand.
Digital marketing has grown from a simple blog post to what we see now, like social media, SEO, content marketing, and so on. It has expanded and adapted into what society is today.
The changes and advancement of modern marketing techniques become exhausting. It’s now a 24/7 job. However, this is impossible to achieve.
Now how can today’s marketing professionals do a 24/7 job? What do they have to do to achieve their goal in such a short amount of time?
Now, there are tools created to lighten the burden for digital marketing teams. It has a lot of benefits that can help people working in the field of marketing.
Although all of these software apps have one thing in common, they still have features unique from one another.
If you are starting with your career as a digital marketing expert or planning to promote your business online, here are tools you can trust to help you.
One of the most popular tools in digital marketing is HubSpot. It has a lot of features that make it stand out from other inbound marketing tools.
HubSpot’s three main features are Marketing, Sales, and Service.
For its Marketing feature, it helps users to grow their business by driving traffic to the site, create an effective campaign, and convert visitors to paying customers.
Meanwhile, its Sales feature allows users to automate posts or email anytime.
It offers services to help businesses connect with their customers and bring them what they want.
HubSpot’s free plan has excellent features such as email marketing campaigns, live chat, and CRM.
However, if you want to maximize its feature, using one of their paid plans would be better.
You can create a bundle or mix-and-match different plans.
One of the best collaboration tools for a digital marketing team is Trello.
It’s a place where everyone can collaborate by sharing projects and asking for opinions of other members regarding their work. You can also easily monitor the progress of each team member.
Since Trello is also a cloud-based app, you can sync your work to any device, and you can manage it even outside of the office.
This productivity tool can make work done in no time.
Trello has a free plan that allows as many as ten team boards to use the software. However, if you have a lot of projects and a bigger team, their paid plans, which start at $9.99 per month, is better.
With the increase in numbers of mobile phone users, more and more people use social media in their daily lives. We spend about 2 hours and 33 minutes per day scrolling through social media.
With many people spending time on social media, there is no wonder why social media marketing has become part of most businesses’ marketing strategy.
However, posting on multiple social media platforms at different times can be confusing.
Tools like Hootsuite are helpful for digital marketing teams. It allows automated scheduling on multiple social media platforms. Furthermore, Hootsuite also tracks the performance of each post, follow trending topics, allows collaboration, and integration of other apps.
Hootsuite’s free plan allows one user to connect three social media accounts. Meanwhile, their paid plans have multiple social media integration, which starts $19 per month.
If you are looking to get into influencer marketing, BuzzSumo is a tool for your team. It helps users to search for the appropriate influencer to promote their brand.
Besides touching on influencer marketing, you can monitor your posts, comments, and prepare for your next campaign.
You can also use BuzzSumo to search on what your competitors are up to or search for the latest trend or content.
Their paid plans start at $99 per month.
Digital marketing is more than creating content or promoting a brand. It’s also about teamwork.
Asana is a management tool that can be used by marketing teams to track the progress of each member. It’s similar to Trello.
You can collaborate with your team and share with them the progress and finished tasks.
You can try their premium plans for 30 days.
If you focus on email marketing, MailChimp is the best tool you have to try.
It has numerous excellent features that can help businesses who need email strategies.
MailChimp allows automated email scheduling, tracking of campaign performance, testing of campaigns, and personalization of emails.
For businesses that are getting started, MailChimp has a free plan. But if you want to maximize the feature of MailChimp, premium plans are available.
Communicating via email seems to be a dragging task. Sometimes it gets piled with other messages that you forget to check on it. But now, there is an easy way to communicate with your team members.
Slack is a software you can use to communicate with other members of your team. You can assign channels for a specific project for members involved in that project can communicate with one another.
You can also choose to move out of a conversation if it’s unnecessary.
Slack is an alternative for email.
Their premium plans start at $6.67 per month.
One of the most known tools in digital marketing is Google Analytics. It’s a free tool that marketing professionals can use to track the performance of their websites.
Google Analytics determines the traffic that comes into your site. You can use this data to create content that your audience wants.
Ahrefs is an SEO tool that can help digital marketing professionals to build their website’s SEO.
Here are features of Ahrefs that are helpful to users:
- Competition analysis
- It has the largest database of keywords and backlinks
- Use to find the ranking of each keyword used
- Tracking of keyword and brand mention
Premium plans start at $99 per month.
If you are looking for a tool to assist you in your customer service support, LiveChat can do that task.
It’s an automated software that assists your customers. Live chats are programs powered by AI. It can automatically provide simple answers to queries of customers.
Other tasks are selling items by suggesting it to customers, automatic greetings, collects and analyzes data, and allows integration to other apps.
LiveChat is an AI chat support that customers can contact instead of waiting for a representative to answer their call.
Start your journey with LiveChat, which begins at $16 per month.
There are hundreds of tools available in the market. You can choose from the ones mentioned above, or look for something that better suits your business and budget. It’s best to invest time and effort in digital marketing. It’s a lucrative market that can help businesses grow, mainly because we have entered the digital era. Businesses should take advantage of this to promote their brand, even on the other side of the world.
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