Perth is a bustling metropolis in Western Australia. It is home to three-fourths of the total state population, with fabulous temperate weather almost all year round. Its geographical proximity to Asia made it an attractive investment opportunity, as its economy also hinges on large mining reserves.
Tourism has been a significant economic driver, and with medical advances, visitors are again flocking to this beautiful city. Businesses in Perth rely on technical advances to fully participate in the digital economy. Many use Search Engine Optimization (SEO) strategies to compete digitally. 2022 will be no different, and business owners should know the SEO trends.
SEO trends in 2022
Studies show most searchers only look at page 1 of the google search. They rarely look beyond this page, so companies that do not rank have little chance to be discovered. As the Google algorithm changes, so must companies adopt to ensure visibility. SEO in Perth remains a reliable solution to companies wanting to rank in Google.
1. Core Web Vitals
Earlier this year, Google unveiled three new metrics for assessing user experience, dubbed Core Web Vitals, which will measure three aspects of the user experience: loading time, interactivity, and visual stability. In essence, all three metrics are tied to one thing: page speed. Page speed is measured by how quickly the page loads, how quickly it becomes interactive, and how stable the page is while loading.
2. Intent Matches
Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm uses ML and NLP, which helps the company better comprehend search queries and what users are looking for. As a result, almost every Google English query is supported in more than 70 languages, and it works for nearly all of them.
Following the BERT update, Google’s search engine bots have become much more “conversational,” As a result, Google’s algorithm can now better understand the searcher’s purpose. To put it another way, Google now can comprehend things similar to the human brain.
3. Keywords will become more Important
More than half of all the searches are performed without the need to click on anything. As a result, more than half of all Google searches (about 175 billion searches each month) result in no action being taken. With such rich results in the SERP (Search Engine Results Page), Google business listings with menus and contact information, Featured Snippets with answers, related questions with accordion answers. Sometimes, consumers can even get the answers they need without having to click on a result—or even finish typing out a query.
4. Original Content Still Matters
Web content should remain relevant and original to rank despite a large amount of data. Case studies, trials, customer testimonials, company milestones, and other relevant content are all excellent sources of inspiration for creating original content. The content produced as a result of this will not only be honest, which Google appreciates, but it will also position you as a trusted brand in the eyes of both Google and your audience.
These are just some among the notable trends to watch out for. Staying ahead means looking at your competitors and seeking advice from professionals of SEO in Perth, who understand technology and marketing. Digital marketing companies can guide businesses in navigating how search engines work and emerge within the page one ranking.
Check SEO in Melbourne at Chhabra Solutions.