Why Print Marketing is still Relevant



There is no denying that we are living through the digital awakening. With that in mind, it is arguable that traditional marketing (specifically print marketing) has taken a backseat and is perhaps now insignificant in comparison to online advertising.

When the pandemic hit, the advertising world saw even more of a move to online and digital marketing due to almost every sector shutting down and the vast majority of people either working from home or on furlough. Add into the mix the concerns of cross-contamination when touching physical objects and it is understandable why many people made the move to digital.

Types of Print Marketing?

Print Marketing refers to marketing that is physically printed media and that isn’t online. This could consist of leaflets, brochures, posters, Newspaper ads, magazine ads, postcards and letters. This method of marketing is a way of reaching targeted audiences, perhaps more broadly.

There was a noticeable decline in print in the last year due to Covid and subsequently an increase in digital marketing. With that being said, print marketing can play an important part in reaching local audiences. Especially with the push to support independent, local and small businesses as a result of the forced closures of many struggling businesses over the last 18 months. Print marketing is still just as relevant today and something you should certainly explore if you haven’t already.

The Effectiveness of Print Advertising

Using printed media, such as posters or brochures, can help you reach your target audience much more easily. In terms of brand recognition, print marketing is super effective for locally based businesses. These materials guide customers directly to your premises. Print marketing is an important part of any effective on ground campaign and should always be considered.

If your goal is to reach people on the streets, or target specific demographics (perhaps people who go to a certain type of restaurant or shop), then you can’t beat a leaflet or brochure. These ads can be kept for a long period of time as they’re physical and perhaps will be put on the fridge or pin board.

What are Brochures?

Brochures are a highly effective method of presenting your products and services. They allow you to present powerful messages to your clients in a sleek and stylish way. When getting your brochures printed we would always recommend opting for the highest quality paper.

There are a number of different types of brochures which allow you to present your services, products or premises to reflect your business in the best way possible. Just some examples are stapled, wiro and bound brochures. Bound brochures will look the most professional and will look similar to a high quality magazine.

Once you have decided on the binding element you will be able to choose from a number of other finishing options such as embossing text or images out of the paper by raising the print so you can feel the text or image rise from the background. Most companies will also give the option of laminating the cover pages of the brochure for added protection and to improve the look and feel in most cases.

Printing Companies

Any professional printing company will be able to offer a range of printing products in a whole range of sizes all the way from a tiny A6 business cards to full-on A3 double-sided full colour perfect bound book with 300 pages. Before choosing a company, take a look at their online reviews and scour the website to see what sort of printing services they have to offer. For high quality brochure printing in London and more, Trilogy Printing will always offer you a great service at a great competitive price.

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