What is Content Syndication?
Content syndication refers to the republishing of your web-content by a third party on either one’s request. Every type of digital content can be syndicated, be it the videos, blog posts, infographics or the articles.
It can also be understood as the publishing of a single piece of content on various websites to get more recognition and traffic on your website. If done in the right way, it’s a win-win situation for both the parties.
This process works like a barter arrangement in which the third-party website gets free, relevant content, and the content creator gets free exposure and publicity, and backlinks to boost organic traffic on their website.
Even before the internet existed, and the media used to work with newspapers and magazines, small writers and freelance writers provided syndicated content as they had large readership and circulation.
The company used to get good content without any resources, and the writer used to get a chance to reach a wider audience. This way, both the parties used to take advantage of the process.
Now, it’s the era of digitization, but the syndication process still exists. Content syndication comes as a cost-effective solution for all that not only helps in raising brand awareness but also enhances the SEO performance through effective content marketing.
The below post will help you learn to recognize how you can know that content is syndicated.
But, it requires special attention while utilizing this process in your business as it comes with the risk of being outranked. One needs to be very careful with a decision over the websites that you choose to syndicate on.
How is Content Syndication and SEO related?
Content syndication means duplicating the content. By posting the same content on different platforms, you are risking the SEO performance of your website.
Google is not fond of identical content on different websites. It will only consider the content on a website with high traffic which is a third party website. It will only rank the same website on the top.
To save yourself from this hustle, you need to syndicate the content as per the SEO friendly factors, so that it is indexed properly on the third party website and your site. Manage proper on-page SEO and hit the bull’s eye with this unique technique.
How to get started?
- Partner with relevant websites
Choose a relevant partner for republishing your content that helps you reach your target audience. The partnering website must be popular and should have a high ranking.
You can provide them with good match content for their website, and this way, they will be interested in posting your content.
- Syndicate as per the requirement
Depending upon the website, audience, and content types you have, you can syndicate the content in various ways. You either syndicate the whole article or blog post or just the headline with a link directing your website.
For better conversions and content marketing, don’t forget to place a CTA or an appropriate link back to your website.
- Plans for the future
Content syndication is a solid strategy that begins with engaging content. You need to strategize your plans about suitable content syndication partners, business goals, winning pitches, and plan for all long and short term plans for the same.
Content Syndication Sites and Networks
There are various platforms like Quora, Medium, LinkedIn, Reddit, Tumblr, Pinterest, and others to carry out this practice! These are the go-to platforms from the avid readers to the random ones.
Free and Paid Content Syndication
For free content syndication, you can post syndicated content on high-traffic websites that are known for the large reader inventory and brand authority. You can also choose to guest post on websites like Medium, Quora, Linkedin, and others.
When you pay the third party publication to post your content, it is known as paid content syndication. This practice is followed mostly by big brands that come in contact with big publishers. The small budget publishers were not able to access this type of content syndication.
Although with the introduction of tools like taboola and Outbrain, even small brands can get an appearance on the recommended websites like BBC, CNN, The Guardian, and others.
Perks of Content Syndication
- The principal advantage of content syndication one can experience is the exposure their content can get through a high traffic website. Exposure to a larger audience will help you get all the organic traffic you aspire for on your content.
- Lead generation is the other benefit that will help you welcome conversions in your business. When you republish your content, you are targeting the audience that is searching for a product you are offering.
- SEO Boost is the next benefit that your business can witness. As you syndicate your content, you get additional quality links that you can place in your content and redirect the user through them back to your website.
- Brand reputation is attained for your business when you republish your content on websites with high authority positions. Getting your content published on a platform that is trusted by users helps you get the advantage of the same by welcoming their loyal customers on to your platform.
So, without any delays, gear up to boost the SEO performance of your business through this win-win process of Content Syndication!
Rajesh Bhimani is the Founder at Skynet Technologies, Website Design and Development Agency. He has 20 years of experience in Technology and Marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction. You can connect with him on Twitter.