COVID-19 has impacted businesses and industries beyond belief, causing a seismic shift in market activities and consumer behavior. The impact has been so catastrophic that thousands of small and large corporations have had to wave the white flag and shut down for good – it’s been truly historical. All of this has (naturally) caused business owners to worry and perhaps be fearful of the future: How will my business survive? How can we continue to innovate? What will the lasting impact of COVID-19 be on my finances?
It’s important that you stay positive and recognize that light always follows the darkness – you might not believe it, but there are going to be new, major opportunities arising soon as the dust settles.
Here are some pro tips that will help to guide your business through the post-COVID-19 world.
1. Focus on your website’s content and design
Business websites are now the new store front – they are the brand and aesthetic face of your business. They are so valuable that you simply cannot afford to neglect them – they need to be optimized in all departments and used as a key tool for marketing.
So, the two main areas you need to focus on are content and design. In the modern era of digital marketing, companies continuously pump out amazing content on their websites to keep their consumers engaged and satisfied. Content can range from pretty much anything, including:
- Photos and videos
- Company news and updates
- Social media posts
The design of your website is all about its usability, layout, animations, and aesthetic. Visit https://smartboost.com/ to get started on your new website design – they’ll take care of everything for you.
2. Outsource in key areas
In addition to outsourcing your website design, it’s recommended that you outsource other areas of your business. The post-COVID world will be about one thing: collaboration. More businesses will be run from home, and owners will be reaching out to other businesses and entrepreneurs to outsource work. This could be accounting, social media marketing, or research and development (to name a few).
For example, if you are inexperienced at social media marketing, you should reach out to a reliable agency who will do it for you – saving you time and costs.
3. SEO, SEO, SEO
Search engine optimization – abbreviated to SEO – is a proven and effective marketing tool that is continuing to grow in importance. Post-COVID, businesses are going to be marketing like crazy to get their brands back on track and into the public eye – and one of the best ways you can compete against them is through SEO.
SEO is the process of driving more traffic to your website through search engines – primarily Google. Google (and other relevant engines) are smart little machines that pick up on your content’s keywords, titles, links, and other things. If they are good quality, Google will drive your website up in the search engine results – meaning your website is more exposed, easier to reach, and will receive more traffic.
As you move forward, create an SEO content plan – focusing on the above-mentioned key areas.